Cable and Satellite: “Non-Fiction” Content

The article surveys the results of the third edition of the “Great Digit”, a national award for the achievements in the sphere of cable and satellite broadcasting, which enables us to analyze the trends of their development. Despite the considerable increase in the number of new digital channels their limited budgets lead to the absence of fiction content on commercial television. This fact affects both the competition in the commercial TV segment and their opposition to ground broadcasting setting promising prospects for developing “niche” television.