A Competitive Model of Commercial TV Broadcasting

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Russian TV industry is now undergoing a stage of impetuous reforming. Alongside with the introduction of the digital platform of nation-wide terrestrial broadcasting with free analogue programs other demanded segments of TV market - cable and satellite TV, IPTV, webcasting, mobile TV - are rapidly developing. The article surveys the International Exhibition CSTB’2012, (organized by MIDEXPO and Russian Association of Cable Broadcasting) as an example of the dynamics of the processes in Russian television.
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Urazova Svetlana Leonidovna

PH.D. in Linguistics, assistant professor of the Chair of Journalism and Mass Media of the Institute of Advanced Training for Television and Radio Broadcasting Personnel, editor-in-chief of the “Vestnik VGIK” Journal.
Institute of Advanced Training for Television and Radio Broadcasting Personnel; “Vestnik VGIK” Journal

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Copyright (c) 2012 Urazova S.L.

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