Vlog: Literary Tradition and Political Strategies

Cover Image

Cite item

Full Text

Modern media are constantly changing and consist of a wide range of forms, genres, types. Successful verbal formulas, compositional findings are quickly adopted, become stereotyped, then forgotten and reinvented at a new level. The media convergence processes have accelerated the mutual exchange of innovations between printed and audiovisual media. In the information space, everyone is competing with everyone: traditional media holdings and private accounts in social networks, on-air TV, radio, and YouTube videos and podcasters.

Media replicate innovations, which in a broad historical perspective are the reincarnation of traditional art forms. The analysis of modern trends in mass culture reveals various elements in the new media that were characteristic of the literary process of the past. It can be genre features, and artistic techniques. The authors of vlogs rely on well-known formats for presenting information. At the same time, they rely on some cultural codes that have been known for centuries. Numerous video blogs provide valuable material for the analysis of many media processes.

The notion of mediatization must be taken into account in order to understand the vlog and the creative features of its creation. In this case, we should talk about the mediatization of a person’s spiritual experience. This process is aimed at the personality-level transformation of both the author of the video blog and its audience. The concept of “culture of complicity” of H.Jenkins allows us to consider the vlog as an active co-authoring by numerous communication participants in the creation of content.

The literary tradition of personal correspondence, memoirs, and a personal diaries has created a cultural code, the basis for constructing works of video bloggers. Creating their media pronouncements, they demonstrate, sincerity, closeness to the audience, and repeatability rethought at a new technological stage. The genres of personal diary desacralized in the modern media space attract the audience by violating previous cultural prohibitions. Memoir narrative offers a reliable look at events already known to the viewer. The cyclic tradition of the diary holds the audience, brings the viewer back to watching new videos and shapes the rhythm of new media in the long term. The elements of confession make an audiovisual work as convincing as possible. All these laws of genre forms are actively exploited by the creators of political content, which in some cases is a manipulative form of mass communication.

Restricted Access

Druzhinin Andrey

Кандидат философских наук, старший научный сотрудник научно-исследовательского сектора ФГБОУ ДПО «Академия медиаиндустрии».

Федеральное государственное бюджетное образовательное учреждение дополнительного профессионально образования "Академия медиаиндустрии"
, 127521, г.Москва, Октябрьская ул., 105-2

Author for correspondence.
Email: 12wert00@mail.ru


  1. Bakina O.V. (2013) Ispovedal'nyj diskurs duhovnoj publicistiki [Confessional Discourse of Spiritual Journalism]. Vestnik Vyatskogo gosudarstvennogo gumanitarnogo universiteta. 2013, № 2-2. Рp. 76-80. (In Russ.).
  2. Volodenkov S.V., Artamonova YU.D. (2020) Informacionnye kapsuly kak strukturnyj komponent sovremennoj politicheskoj internet-kommunikacii [Information capsules as a structural component of modern political Internet communication]. Vestnik Tomskogo gosudarstvennogo universiteta. Filosofiya. Sociologiya. Politologiya. 2020, № 53. Рp. 188-196. (In Russ.).
  3. Gureeva A.N. (2016) Teoreticheskoe ponimanie mediatizacii v usloviyah cifrovoj sredy [Theoretical understanding of mediation in a digital environment]. Vestnik Moskovskogo universiteta. Seriya 10: Zhurnalistika. 2016, № 6. Рp. 192-208. (In Russ.).
  4. Dzhenkins H. (2019) Konvergentnaya kul'tura. Stolknovenie staryh i novyh media [Convergens Culture: Where old and new media collide]. Moscow: “Ripol klassik”. 2019. – 384 p. (In Russ.).
  5. Dukin R.A. (2016) Mediatizaciya sovremennogo obshchestva: vliyanie social'nyh media [Mediation of modern society: the impact of social media]. Teoriya i praktika obshchestvennogo razvitiya. 2016, № 2. Pp. 24–26. (In Russ.).
  6. Madalieva E.V. (2011) Izmenenie soderzhaniya ponyatiya ‘‘Ispoved'’’ kak rezul'tat manipulyacionnyh tekhnologij epohi globalizacii [Changing the content of the concept of “Confession” as a result of manipulation technologies of the era of globalization]. Vestnik Nizhegorodskogo universiteta im. N.I. Lobachevskogo. 2011, № 6-2. Pp. 386-388. (In Russ.).
  7. Prigarina A.S. (2011) Ispoved' kak zhanr i intenciya [Confession as a genre and intention]. Izvestiya Volgogradskogo gosudarstvennogo pedagogicheskogo universiteta. 2011, № 2 (56). Pp. 11-15. (In Russ.).
  8. Tertychnyj A.A. (2000) ZHanry periodicheskoj pechati. Uchebnoe posobie [Genres of periodicals]. Moscow: Aspekt Press, 2000. – 312 p. (In Russ.).
  9. Shmeleva T.V. (2015) Mediatizaciya kak fenomen sovremennoj kul'tury i ob"ekt issledovaniya [Mediation as a phenomenon of modern culture and an object of study]. Vestnik Novgorodskogo gosudarstvennogo universiteta im. YAroslava Mudrogo. 2015, № 7 (90). Pp. 145–148. (In Russ.).
  10. YAshina A.R., Dement'eva K.V. (2019) Videobloging kak nisha internet-marketinga (na primere videohostinga youtube) [Video blogging as a niche of Internet marketing (on the example of youtube video hosting)]. Trudy instituta biznes-kommunikacij. St. Petersburg, 2019. Pp. 116-122. (In Russ.).

Supplementary files

There are no supplementary files to display.

Copyright (c) 2020 Druzhinin A.

This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies