The Formula of Producer’s Happiness?

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The article surveys the approaches to working out the model of the films’ commercial success described in literature. The suggested classifications of different predictors make it possible to form an overall idea of the tendencies in this field of research. Nowadays, the list of prognostic variables has been enlarged considerably: apart from such traditional predictors as budget, marketing and promotion scale, stars, awards, etc., there are new ones particularly connected with social networks.
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Bakulev Gennady Petrovich

Doctor of Philosophy, Professor of the Chair of Russian and Foreign languages
VGIK

References

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版权所有 © Bakulev G.P., 2012

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