Can “Native” Cinema Be Marketable

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The author substantiates the innovative trend in the revival and development of Russian film production based on of the sociological analysis of the problem as far as the marketability and ways of its recovery within the frames of the state film policy are concerned. The concluding part of the article prepared at the State Institute of Culture Studies in collaboration with the Film Art Institute (for the beginning see Issues 14, 15) covers the conceptual guidelines of the governmental policy concerning national cinema and the practical measures of its rational correction.
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Zhabskiy Mikhail Ivanovich

hD in Sociology, Russian Federation Institute of Cinematography; State Institute of Culture Studies. Leading researcher, head of the Department of Audiovisual Arts.
Russian Federation Institute of Cinematography; State Institute of Culture Studies

Email: m.zhabsky@gmail.com

References

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Copyright (c) 2013 Zhabskiy M.I.

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