Evergreen Theories of Mass Communication: Uses and Gratifications Approach

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Tte article searches into one of the classical theories of mass communication - getting uses and gratifications - which explains what attracts the audience to certain media and types of content. Describing the overarching classification of using media and consumer satisfaction, the author points out that the conception of getting uses and gratifications has proved most effective in studying the audience of the Internet, in general, and social media, in particular.

Bakulev Gennady P

Doctor in Philology, Professor, Department of Russian and foreign Languages


Author for correspondence.
Email: editor@vestnik-vgik.com


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Copyright (c) 2017 Bakulev G.P.

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